Is it an ad? Is it an organic listing? No, it’s a sponsored comparison ad.
May 16th, 2012 | Posted by in PPC | SEO News - (Comments Off)
Tom Nolan from the PPC team looks at the new advertising units launched by Google that some are calling paid inclusion.
How You Can Get More Clicks from the SERPS
May 15th, 2012 | Posted by in Click through rate | conversion rate | Google | increase click thru | rankings | Search Engine Optimisation | SEO | serps | site improvements - (Comments Off)
This week Ashley tries to figure out ways you can get more from your top results and grab more traffic from organic search while rankings are sitting in a stable position.
Algorithm Changes & Protecting Your Campaigns – SEO Video Blog
May 11th, 2012 | Posted by in SEO | SEO Videos - (Comments Off)
In light of Google's recent changes to their algorithm, this week's video blog looks at some of the ways it is possible to future proof SEO campaigns against these sorts of updates by making sure you use up to date SEO techniques.
Adwords Updates Summary – Vol 1 & Vol 2 Combined
May 9th, 2012 | Posted by in adwords | adwords features | Google | PPC - (Comments Off)
Tom Nolan from the PPC team explains the latest Adwords features to be released in 2012.
Why Negative SEO is Different to Black Hat SEO
May 8th, 2012 | Posted by in black hat seo | negative seo | prevention | Search Engine Optimisation | SEO - (Comments Off)
This week Ashley looks at negative SEO and how you can avoid being targeted by malicious dark SEO tactics created to negatively affect your rankings.
Nick and James review the recent Penguin update released by Google.
This week's Success Stories discusses who was awarded SEO Employee of the Month, new listings and of course, the recent climb of Scafell Pike.
Tom Nolan from the PPC team looks at the new Adwords features that have appeared in the last few weeks.
SEO News: Penguin Update Causes a Flap
May 1st, 2012 | Posted by in google updates | penguin update | Search Engine Optimisation | SEO | SEO News - (Comments Off)
This week Ashley looks at the Google Penguin update and how it may have affected sites unnecessarily.
James and Nick discuss link building opportunities for 2012.
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