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At Creare we recently looked at the various factors Google uses to rank websites, and how we think they will have changed in 5 years time. In this post, we reveal the results.

The post What Will The Ranking Factors In Google’s Algorithm Look Like In 5 Years’ Time? appeared first on SEO Blog / SEO Video Blog – Search Engine Optimisation (Optimization).

WH Smith’s made a potentially damaging PR move when they removed their whole site to deal with a explicit eBook issue. Here are 3 more major PR foul-ups.

The post WH Smiths and 3 other 21st Century Online PR Disasters appeared first on SEO Blog / SEO Video Blog – Search Engine Optimisation (Optimization).

The Importance of Mobile Strategies for Small Businesses.

October 11th, 2013 | Posted by admin in SEO - (Comments Off)

My last blog post focused on how and why small businesses should take advantage of social media. Keeping with that theme, today I’m going to be looking more into Distilled’s  Bridget Randolf’s presentation on Mobile strategies for small businesses that she gave at Septembers Brighton SEO conference. Now, we all know mobile is huge, in […]

The post The Importance of Mobile Strategies for Small Businesses. appeared first on SEO Blog / SEO Video Blog – Search Engine Optimisation (Optimization).

RIP Keyword Tool

August 30th, 2013 | Posted by admin in Google | Keyword Planner | Keyword Tool | PPC | SEO - (Comments Off)

Goodbye Keyword Tool, hello Keyword Planner! Hopefully with a few tweaks it will prove to be as good as the Keyword Tool.

The post RIP Keyword Tool appeared first on SEO Blog / SEO Video Blog – Search Engine Optimisation (Optimization).

How to improve your quality score within your AdWords account by improving your click through rate on your account. Using sitelinks, call extensions and also using USP’s.

The post How to improve your quality score by increasing your click through rate appeared first on SEO Blog / SEO Video Blog – Search Engine Optimisation (Optimization).

Google is at it again!

August 9th, 2013 | Posted by admin in adwords | Google | PPC - (Comments Off)

Google is at it again! Beta testing new features for AdWords – a new “I Am Looking For” drop down navigation bar on PPC adverts has been spotted!

The post Google is at it again! appeared first on SEO Blog / SEO Video Blog – Search Engine Optimisation (Optimization).

Making the most of social media within your business

August 9th, 2013 | Posted by admin in SEO - (Comments Off)

Today Chanelle looks at how businesses can use social media to their advantage.

The post Making the most of social media within your business appeared first on SEO Blog / SEO Video Blog – Search Engine Optimisation (Optimization).

New features in Google AdWords

August 6th, 2013 | Posted by admin in adwords | Display Planner | Google | Google AdWords | PPC | Remarketing - (Comments Off)

Google have introduced new features in Google AdWords, such as Comparing Data Over time, Display Planner and Remarketing Lists for Search Ads.

Good news for PLA’s!!!!

July 19th, 2013 | Posted by admin in adwords | Google | PLA'S | PPC - (Comments Off)

With the recent findings from RKG this week about PLAs, it can only mean good news for PPC! 15 PLAs displaying on the search network rather than just the usual 5! Although we are guessing that it is just a tester for Google, we are very excited about what lies ahead.

AdWords New Top Movers Reporting

June 28th, 2013 | Posted by admin in adwords | Google | PPC | Top Movers - (Comments Off)

Michaela in our PPC department discusses the new top movers feature in the AdWords interface.