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Content Is King, Is It?

May 9th, 2013 | Posted by admin in Search Engine Optimisation | SEO - (Comments Off)

Today Brad talks about whether the value of articles are made out to be more than it is, and if the more content you have the better you rank.

The Fergie Brand

May 8th, 2013 | Posted by admin in SEO - (Comments Off)

Who will lead the brand of Manchester United in the next 25 years?

Are you writing articles like there’s no tomorrow, but with no positive results? Content writer Tom McShane runs down why your campaign could be failing.

Google Glass: Good or Evil?

May 6th, 2013 | Posted by admin in Creative Content | Google | Google Glass | Wearable technology - (Comments Off)

Should you be excited about Google Glass, or a little scared? As the first user reviews appear, Hayley explores the debate surrounding Google’s new toy.

Don’t Write Without Insight

May 2nd, 2013 | Posted by admin in PPC | SEO - (Comments Off)

Copy Writing is as much strategy as it is eloquence…

What a Mistaka to Maka! – Top 5 SEO Mistakes.

May 1st, 2013 | Posted by admin in SEO - (Comments Off)

Today Chanelle takes a look at the Top 5 mistakes that are commonly made in SEO.

The production and distribution of content as part of a marketing or SEO campaign is quickly becoming the next ‘big thing’. Wouldn’t it be lovely if it was really as simple as that? Content marketing is a complex and perpetually evolving industry which means that there are a whole host of angles to tackle it [...]

The Power Of The Long Tail

April 29th, 2013 | Posted by admin in SEO - (Comments Off)

Its easy to get lost into the technical side of SEO, with all of the links, page rank, redirects and meta data, sometimes your initial goals can be forgotten. Of course delivery is key, however before this comes strategy, and without a strong strategy what is the point in all of your work? After speaking [...]

Go Viral or Go Home

April 25th, 2013 | Posted by admin in Internet Marketing | viral marketing campaign - (Comments Off)

Copywriter Gayle Brown explains how to successfully plan a viral campaign in three easy steps – all with the help of a cheeky clip of the #danceponydance advert

Exploring Conversions through Analytics

April 23rd, 2013 | Posted by admin in SEO - (Comments Off)

Conversion and ROI Conversions on the website are undoubtably the best way to demonstrate the value of SEO to the majority of clients, but what is the best way to break down the information provided by Google Analytics to analyse conversions? Goals Firstly, we need to ensure that goals are setup correctly. This is the [...]