Blogging for business
It is true that there are major changes afoot – the industry is currently developing quickly ahead of an undoubted period of consolidation. As a result, we need to stay on top of current online marketing trends which now exist, of which a business blog is certainly one..
What is a blog?
Blogging is a way of collecting links to webpages and sharing thoughts and ideas with people online. Blogs (or Weblogs) are basically online journals or diaries which are great for sharing information and ideas.
"A blog is a personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world."
As well as text, blogs often contain audio, music, images and video.
They're also really easy to make, so you can have one even if you aren't very technical.
Anything can be posted instantly to a blog.
Why should you use a blog for your business?
Microblogging in the current guise of Twitter is great but a little restrictive – it’s difficult to save evrything in 140 characters, so is often used to make people aware of other sources of information or to initiate connections;
Social networks are proliferating in many different forms from the monsters such as Facebook to the niche forums on systems like Ning – they come and go (some quicker than others obviously) but each time a new one takes hold you need to establish a whole new infrastructure and set of contacts.
Podcasts and video have their own key sites like YouTube or iTunes but in most cases, businesses fail to achieve an independent identity or forum with them alone.
A blog, however, allows a business to bring all of these other elements together, creates a focal point for a community of customers, provides the company with its own social network hub whatever else goes on in the market and allows it to expand on the information disseminated on Twitter, YouTube or iTunes.
Business Blogging will also help with SEO?
Business blogging will help to establish fresh, modern content on your website. Ideally you want to be blogging everyday or every other day. This will encourage Google and the other major search engine to see your site as a place to keep coming back to in order to index the new content being posted.
The more you blog about your relevant products & services, the more search engines will associate your site with the keywords within the services being spoken about.
If you are not blogging then you can bet your competitors will be and they are starting to get a headstart on you. Our advise to anybody with a website is to attach a blog to it asap.
Can we add a blog to your site?
Of course we can. We have experience adding business blogs to many websites. You will also get the added advantage of the inside tricks that we can unleash to grow your blog even quicker. How would you love an automatic blog ? Thats right a blog that does all the work for you but grows your site and content as though you had a team of bloggers? Want more information, then get in touch with us.
Want to speak to somebody about this ?
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