What is Social Bookmarking?
Social bookmarking is a method for Internet users to organize, store, manage and search for bookmarks of resources online. Unlike file sharing, the resources themselves aren't shared, merely bookmarks that reference them.
Most social bookmark services encourage users to organize their bookmarks with informal tags instead of the traditional browser-based system of folders, although some services feature categories/folders or a combination of folders and tags. They also enable viewing bookmarks associated with a chosen tag, and include information about the number of users who have bookmarked them. Some social bookmarking services also draw inferences from the relationship of tags to create clusters of tags or bookmarks.
Why should your business even care about Social Bookmarking?
Social Bookmarking is huge these days, almost everybody that does SEO on their site will have had some form of Social Bookmarking.
Social Bookmarking not only creates additional traffic streams to your site from the specific bookmarking websites but it also increases your own sites natural rankings because they provide reasonable quality backlinks to your site.
( If you are not sure why backlinks are important then check out this link-- Why are backlinks important? )
Beware of doing Social Bookmarking yourself?
If you are thinking about doing Social Bookmarking inhouse for your website then be very careful, if you get this wrong and submit the same links and bookmarks across all of the social networks then you run the risk of hurting your website in the eyes of Google.
We have seen examples of clients trying this for themselves and making a real mess of things by causing their own websites to get blacklisted by social network sites and in the worst case scenarios Google as well.
We have been Social Bookmarking for many private clients for years and know exactly the process to undertake to ensure your site receives many quality bookmarks/backlinks without the risk of blacklists to your business.
We include Social Bookmarking as part of our natural SEO service.
Social Bookmarking is here to stay, it provides additional streams of traffic and valuable links to your main site therefore helping to increase the natural rankings of your site in the major search engines.
Social networking and viral marketing are also valuable side effects of social bookmarking, with all of this in place then your site will start to see the benefits over the longterm and your internet marketing goals will be so much closer to being achieved.
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