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Why are backlinks so important?

If you are new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks have become so important to Search Engine Optimisation, they are now considered to be the main focus for good SEO. We hope to be able to explain to you what a backlink is, why they are important, and why you should avoid certain pitfalls when it comes to sourcing them.

What exactly is a backlink?

Backlinks are links that are directed towards your website from another site. Backlinks can also be referred to as Inbound links. The number of backlinks is an indication of the popularity or importance of a particular website. Backlinks are so precious for SEO because some major search engines, especially Google, will give more weight to a website that has a good number of quality backlinks (notice how we say quality backlinks).

What do you mean by quality backlinks?

It is so important to make sure that your webmaster or online marketing company only sources quality backlinks.
1 quality backlink is worth 100 poor quality backlinks.

The quality of a backlink is determined by the relevance of the link and by the page rank of the site that the link is coming from. Put simply if the backlink coming to your site comes from a webpage that discusses the same topic, product or service that you are promoting then this is a quality backlink. If the webpage that is linking to your site also has a high ranking score with Google then you will get double the credibility. By sourcing these types of links you can very quickly propel your site up the rankings.

Beware link farms and ridiculous claims

There are people out there that will try to sell you fake quality links. Some claim to be able to get you thousands of quality backlinks in a month, others claim to be able to give you literally millions of links for a few hundred U.S dollars. (even when they target the UK).

These people claim that their work will very quickly propel your site up the natural listings as the sheer volume of the links will be like striking gold with Google. This is totally wrong the only thing you will do if you use such a service is get your website blacklisted with the major search engines.

All the search engines want to see is relevant backlinks created naturally over time. This is what they crave and what we as a company deliver. There is a way to speed up this process and influence your rankings quicker but it must be done correctly.

We have been doing this for years and know exactly what to do to ensure that your website will gain the backlinks that it needs without ever risking the site in the eyes of Google and the other major search engines.

We can 100% guarantee that all the backlinks we will source for your website will be quality, one way & more importantly highly credible in the eyes of Google & all major search engines. When you combine this with Social Bookmarking then your website will really see some amazing improvements in rankings.

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